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		<description>BrightSightRadio.com - Media By: Dan Heath</description>
		<ttl>60</ttl>
		<title>BrightSightRadio.com - Media By: Dan Heath</title>
		<link>http://www.brightsightgroup.com/</link>
		<language>en-us</language>
		<copyright>&#xA9;2010</copyright>
		<itunes:subtitle>A world of connections.</itunes:subtitle>
		<itunes:author>BrightSightRadio.com - Media By: Dan Heath</itunes:author>
		<itunes:summary>Tune in to a constant stream of fresh ideas. Be the first to see and hear the thoughts and ideas that will create the future.</itunes:summary>
		<itunes:owner>
			<itunes:name>BrightSight Group, Inc.</itunes:name>
			<itunes:email></itunes:email>
		</itunes:owner>
		<itunes:image href="http://www.brightsightradio.com/images/headerGraphic.jpg"/>
		<itunes:category text="Business">
			<itunes:category text="Management &amp; Marketing"/>
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			<title>How Teachers Can Spark Student Interest - By Dan Heath</title>
			<itunes:author>Dan Heath</itunes:author>
			<itunes:subtitle>How Teachers Can Spark Student Interest</itunes:subtitle>
			<itunes:summary>How can you generate curiosity among your students?  This podcast discusses a simple technique that makes use of George Loewenstein's "gap theory" of curiosity.  Heath discusses the "gap theory" -- and explains how you can use it to ignite interest in your ideas.</itunes:summary>
			<enclosure url="http://www.brightsightgroup.com/files/podcast/files/podcast56.mp3" length="3430000" type="audio/mpeg3" />
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			<pubDate>Thu, 15 Feb 2007 10:01 EST</pubDate>
			<itunes:duration>3:44</itunes:duration>
			<itunes:keywords>Dan Heath, Dan heath, chip heath, made to stick, sticky ideas, marketing, strategy, education, educators, curiosity, teachers, teaching, students, stickiness, knowledge, inspiration, inspire, curious</itunes:keywords>
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			<title>Using Concreteness To Make Your Ideas Stick - By Dan Heath</title>
			<itunes:author>Dan Heath</itunes:author>
			<itunes:subtitle>Using Concreteness To Make Your Ideas Stick</itunes:subtitle>
			<itunes:summary>In this video footage from the Fall of 2007, Dan discusses one of the components of stickiness, concreteness to convey your messages and make them resonate with your audience.</itunes:summary>
			<enclosure url="http://www.brightsightgroup.com/files/podcast/files/podcast342.mov" length="11630000" type="video/quicktime" />
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			<pubDate>Fri, 28 Mar 2008 10:57 EST</pubDate>
			<itunes:duration>5:15</itunes:duration>
			<itunes:keywords>Dan Heath, dan, heath, made, stick,</itunes:keywords>
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