 |
Title |
 |
Duration |
|
Author |
|
Release Date |
|
Description |
|
|
 |
 |
I Want the Grandparents! |
 |
1:03 |
|
Gary Loveman |
|
4/4/2008 |
|
Why grandparents are so vital Gary's company and how he lets them know that. |
|
 |
 |
|
Buzz Marketing |
|
5:10 |
|
Mark Hughes |
|
2/7/2008 |
|
What makes talk work? An audio stimulus stays in the brain 5 times longer than a visual stimulus before the stimulus starts to fade. |
|
|
|
|
Storytelling Conclave |
|
2:11 |
|
Robert Dickman |
|
6/11/2009 |
|
Peter Guber's E2E conclave brought together experts to discuss the art of storytelling and its role in business leadership. |
|
|
|
|
TED - The Great Unwind |
|
16:40 |
|
John Gerzema |
|
11/10/2009 |
|
John Gerzema, author of The Brand Bubble and Spend Shift, will present The Great Unwind, suggesting that post-crisis consumerism is creating a renaissance in business and that the great recession may be one of the best things to happen to our country. |
|
|
|
|
Distinctive Value |
|
2:13 |
|
Gary Loveman |
|
4/4/2008 |
|
In this video podcast, Gary discusses how price no longer drives competition but giving a targeted group of customers specific value, custom tailoring your brand to them is what inspires loyalty to your organization. |
|
|
|
 |
 |
 |
